Visuals, Club Visuals & Tour Visuals

20 01 2009

This is an astoundingly exciting and creative area of moving image production, and something that has been growing smaller and smaller in the category cloud (on the right, just under the strip of videos) on my blog, just because I can’t think where to start writing about it. But I’ve abandoned it for too long, so here’s part one of a (hopefully) long running series of posts…

We now increasingly expect to see interesting visuals when we see a gig or go to a club. As video projectors get cheaper and brighter, more and more clubs can afford to have them installed, and as more and more people enjoy seeing exciting visuals, it becomes the norm. It has also been breaking out of the club and gig environment, with very interesting work now in art installations, public displays, fashion shows and events of every kind. Then when you invest in a number of screens and use the space more fully you can create beautiful compositions that take us away from the single boring rectangular screen we are used to seeing in our homes.

Example – YSL Triptych – Click on the above to see an interesting use of three screens for a fashion show (Credits here) (Article here).  Once we can break away from the convention of a single screen then great possibilities are afforded to us. Multiple screen installations look fantastic, and give us another option to play with, as the image on a screen is affected by what surrounds it.

There are a lot of applications of visual material. One obvious use is in gigs, and a couple of examples are below. First,  Charles Lee and Dstrukt have posted their visuals for the Linkin Park world tour. These are generally themed around a song. In this case “We used Flowers to represent the progressive growth/development of a teenagers personality.”

Second, Etienne De Crecy Live 2007 Transmusicales de Rennes.

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Due to the nature of a video projector, we can choose to change the image at a touch of a button. In contrast a film projector would need to be turned off, the film changed and then started again. This opens up great creative possibilities for everyone from musicians, filmmakers and artists. If laptops and cameras are being used to provide the visuals, rather than just playing them off a dvd player, then you can have a level of interactiveness and experimentation that can be really exciting to play with. A wealth of software is on the market for producing live visuals/installation. There is also a thriving scene with fans and forums helping each other. 

Enough for now. I feel happy that I’ve scratched the surface, but there’s so much more to say. Hopefully soon.

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One response

16 02 2009
Aaron

Ooooh. Thats nice. Come to think of it… I need a massive animated cube.

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